03 December 2008

RUMOR: Barca to Partner With Disney for MLS Miami II


ORLANDO, FL, 3 December, 2008: A local bartender who recently worked a catered event at Disney World has informed MLS Rumors² that not only is MLS Miami II "90% certain of happening," the team's ownership will also include the Walt Disney Corporation. "I was talking to a drunk Disney exec, and he told me that Disney sees MLS Miami II as an excellent opportunity to expand the Disney global brand. Right now, the plan is to call the team the Barca USA Big Green. They'll wear claret and dark blue tops with green shorts at home, and green tops with gold shorts on the road. Also, they're going to play half of their games in Orlando, at a soccer-specific stadium Disney is going to build where Space Mountain is right now."

MLS Rumors² did a little digging around on the internet, and it turns out that this has been in the works for over a decade! Don't believe us? Well, check out this little nugget from the freakin' New York Times, suckas:
For the last two weeks, all 12 M.L.S. teams have been training together and playing scrimmages at the Walt Disney World Resort's Disney Wide World of Sports complex in Lake Buena Vista, Fla. In the marketing world, that's called synergy. How long can it be before Disney fields a team called the Big Green to complement its soccer movie that starred Rodney Dangerfield?
How ya like us now?

Our man on the scene in Orlando also informed us that Barca and Disney are planning to give away upwards of 10,000 tickets per match: "They're looking at this whole deal as a loss leader. It's all about establishing the Barca and Disney brands. In the current business environment, they think it's a real winner of a concept."

2 comments:

dadman said...

I dunno: A drunk Disney exec? I'd trust your story more if the source was the drunk Disney exec's bartender.

White Kix said...

I love that the NY Times piece was wrong. Rodney Dangerfield was in Lady Bugs. The Big Green stared the guy from Police Academy.